We Make It Work: The History of Geek Squad

Geek Squad was formed in 1994, and its early days were humble ones, as the original market of Minneapolis was covered by an Agent on a bicycle. That humbleness carried over to the service, as expert computer help was delivered in a way that tried to educate and be enjoyable.
 
The Geek Squad brand itself was fun and irreverent, and Agents were easily identifiable by their badges, black pants, white shirts, break-away ties and signature GeekMobiles™ (the first car was a 1958 Simca Aronde 1300 Elysee!). In a short time, the iconic orange, black and white Geek Squad logo became a well-known symbol of tech help in the communities it served.
 
Geek Squad became extremely successful with this approach, and in 2002, the company became part of Best Buy. In 2004, Geek Squad was rolled out throughout the U.S. and Canada, eventually expanding beyond its computer tech origins to help out with everything from appliance repairs to car, home theater and smart home installations.
 
While the classic short-sleeved white dress shirt and black tie is the original uniform, today it's worn by just one type of Geek Squad Agent – those who repair computers. Geek Squad Agents now make up one of five roles within Geek Squad, and the uniform varies by the type of service the Agent performs.